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Born from the desire to bring skincare back to its roots and create a line of simple, refined products suitable for people of all skin types, Klairs quickly became famous in Korea for their high quality yet affordable products. Through word of mouth, what started as a small company less than a decade ago, Klairs quickly became recognized globally. Pretty soon, staple products took No. 1 spots incredible beauty ranking charts across the world.
The brand Klairs transformed to what we now know as “Dear, Klairs.” Much like how many people think of personal letters when they think of the word ‘dear,’ in this case, it is a letter to a fictional girl, Klair, who suffers from sensitive skin.
Many times, cosmetic companies continue to develop their products on the ever-changing trends in the cosmetic industry rather than listening to the desires and requests of their customers. Especially in the Korean cosmetic industry that is always experimenting with new ingredients and formulas to set themselves apart from competitors, the market has become a war-zone of competition and increasingly complicated products.
Although still a fairly small brand, Klairs’ some 30 thousand international fans is a testament to their growing popularity.
Recent advancements have brought many changes, particularly in the use of technology. Klairs uses social media to their advantage to increase communication with fans and in garnering international attention. Klairs has currently been able to reach out to a total of 15 unique countries like China, the United States and various countries in Southeast Asia and Europe through partnerships with businesses like Urban Outfitters, Sephora, and MiiN Cosmetics. Klairs looks forward to the future and hopes to give back to their loyal customers with high quality products.
Klairs plans to continue their modest approach at creating only the most essential, simple products. They continue to research and develop only the best products that are easily accessible to all people.
| Skin Type: | All |
Nowcos. Co., Ltd 37, Ayamok-gil, Sojeong-myeon, Sejong-si -South Korea
